Beauty Box 5

Working at BB5 means we get to try out so many amazing beauty must-haves for our boxes, and sometimes we can’t help but fall in love immediately, or develop what we call a Brand Crush!

This week we’ve got hearts in our eyes for a product that truly inspires. You know that moment when you read about how someone is changing the world and it gives you chills? That exact feeling is what lead us to obsessing over our newest must-have, Lasting Smiles!

Started by Zoe Mesnik-Greene, Lasting Smiles is a company that has a big heart right at is forefront. Zoe wanted to help children born with cleft lip disabilities worldwide and found a very easy, meaningful (and not to mention, soothing!) way to do that with lip balm! She and her team now ethically source organic, fair-trade ingredients that are never tested on animals to make their majorly-moisturizing balms, giving back to farming communities across the globe- but that’s not all! 

With a portion of the profits from every sale donated, Lasting Smiles really earns its encouraging and hopeful reputation. Why? For every 1,000 lip balms sold, one child receives the gift of cleft lip or cleft palate surgery in the exact same countries and communities that the top-notch ingredients are sourced from. These donated surgeries ensure children born with cleft lip complications are able to live out a normal, healthy life– talk about smile worthy!

Since learning about Lasting Smiles, our team has hardly put down these tasty tubes of all-natural goodness. With scents like Passionfruit Mango (major yum!), Pure Pomegranate, Peach Blossom and Peppermint, we’ve all found a new favorite and their paraben-free formulas ensure that they stay in the front pockets of our purses.

Read more about the countries and children that Lasting Smiles partners with on their website, and don’t forget to keep up with them on Instagram, Twitter, and Facebook, too!

And psst! Here’s the fun part: want to see Lasting Smiles in our boxes in the future? Let us know what you think in the comments below, and tell us what brands we should be crushing on next!

See all our past brand crushes here.